B2C Commerce: Thrive over Complexity

Objectives:

Target the VP of eCommerce through messaging aligning to the persona’s pain points and strategic content driving to a product demo.

Tactics:

  • Robust content strategy aligned to each stage of the buyer’s journey from Discover, Early Learn, Late Learn, and Try.
  • Nurture emails to progress contact through the journey driving to the demo.
  • Paid social campaign driving to the demo.

Samples:

Social Tiles

 

Infographic

SlideShare

Fuel Your Omnichannel Commerce Profit: 3 Ways to Soar Over Cost and Complexity with Intelligent Fulfillment

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