Objectives:
Target the VP of eCommerce through messaging aligning to the persona’s pain points and strategic content driving to a product demo.
Tactics:
- Robust content strategy aligned to each stage of the buyer’s journey from Discover, Early Learn, Late Learn, and Try.
- Nurture emails to progress contact through the journey driving to the demo.
- Paid social campaign driving to the demo.
Samples:
Social Tiles
Infographic
SlideShare
Sarah Gibb 