Social content strategy for the “Above the Clutter” campaign supporting a 7 week webisode series featuring interviews with CMOs. www.ibm.com/think-cmo
Tactics:
- Weekly blog posts featuring the videos.
- Weekly social tiles and memes to drive to blog and video
- 3 infographics to expand on the topic and drive to deeper white paper downloads
- Hashtag strategy for expanding social reach
Samples:
Blog Posts
Marketing in the Moment – Using Event-Based Marketing to Earn Customer Loyalty
For the Love of the Game and Social Experience
Mile by Mile – Executing on Ambition with Agility
Social Tiles and Memes
Infographic
Sarah Gibb 