CMO Campaign: Above the Clutter

Social content strategy for the “Above the Clutter” campaign supporting a 7 week webisode series featuring interviews with CMOs. www.ibm.com/think-cmo

Tactics:

  • Weekly blog posts featuring the videos.
  • Weekly social tiles and memes to drive to blog and video
  • 3 infographics to expand on the topic and drive to deeper white paper downloads
  • Hashtag strategy for expanding social reach

Samples:

Blog Posts

Marketing in the Moment – Using Event-Based Marketing to Earn Customer Loyalty

For the Love of the Game and Social Experience

Mile by Mile – Executing on Ambition with Agility

Social Tiles and Memes

Infographic

3-Steps-Tailored-Marketing-01.png
Infographic hosted on slideshare driving to related demo.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

search previous next tag category expand menu location phone mail time cart zoom edit close