CMO Campaign: Council Report

Objective:

Leverage New Year’s theme to share latest trends and create timely, relevant content that is engaging to drive to downloads of the full report.

Blog:

5 New Year’s resolutions for the CMO in 2017

Results:

  • Pageviews: 1,100
  • Readers: 883
  • Engagement Rate: 45%
  • Engaged Time: 40 sec
  • Social shares: 66 Twitter, 227 LinkedIn, 21 Facebook

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