Objective:
Leverage New Year’s theme to share latest trends and create timely, relevant content that is engaging to drive to downloads of the full report.
Blog:
5 New Year’s resolutions for the CMO in 2017
Results:
- Pageviews: 1,100
- Readers: 883
- Engagement Rate: 45%
- Engaged Time: 40 sec
- Social shares: 66 Twitter, 227 LinkedIn, 21 Facebook
